Aldi and Lidl grow despite ignoring the internet

THE aisles are wide, the lights bright and shelves low. Most obviously, however, the apples shine and the broccoli beckons. For those used to the cramped, dimly lit Aldi stores of yore, all expense spared, the new supermarket in Herten, Germany, is almost shocking.

Read more: https://www.economist.com/news/business/21730638-it-hasnt-stopped-discount-grocers-thriving-aldi-and-lidl-grow-despite-ignoring

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